Why market research gives wrong results - blogging. Customer insight, client surveys and satisfaction ratings. Customer retention and business management issues. Conference keynote lecture.
Uploaded by: pjvdixon
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http://www.globalchange.com/market.htm Market research cannot predict the future accurately. Example is the rapid growth of blogging or web diaries which was not indicated by market research surveys a year or two before. Lecture by Dr Patrick Dixon for MTN global leadership team.
Tags for this video: accuracy blogging blogs business communications consumer Dixon Dr economics france future futurist humanities market media Patrick research results science social surveys trends
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| Comments for this video on YouTube |
| Good point! Also, ... ( 1 year ago by flightsuit) |
| Good point! Also, over the years, numerous market-research firms have paid me an awful lot of money for my opinions; Half the time I'd lied to qualify for the study and my opinions were spurious. I believe this is the case with far more survey participants than the market researchers would like to admit. |
| Thanks for your ... ( 1 year ago by pjvdixon) |
| Thanks for your honesty and openness about market research accuracy - it is amazing what people will say in focus groups and market research interviews and how easily responses can be influenced by the researcher themselves and situation. When people are being paid this too can distort results. You will find a whole load more about better ways to do market research on my main website globalchange com - link is on top left of this page. Patrick Dixon |
| I own a market ... ( 1 year ago by toddjbied) |
| I own a market research company and we take many precautions to weed out the professional respondent who would say anything to get into a focus group. While it is not 100% we have managed to achieve at least 95% authenticity from our checks and balances. |
| I think that ... ( 1 year ago by pjvdixon) |
| I think that professional respondents to market research is not the main issue - since as you say most companies weed them out. The real issue is that market research can only see as far ahead as the people who are interviewed and that is often not far enough, especially since people often change their minds when their world changes. |
| this is still ... ( 1 year ago by isaacpv2) |
| this is still better than groping blindly in the dark, or depending solely on your own biased views. |
| Of course. I am ... ( 1 year ago by pjvdixon) |
| Of course. I am not saying Market Research has no value, but questioning how accurate it is in predicting longer term trends. |
| The issue for me is ... ( 1 year ago by isaacpv2) |
| The issue for me is not that market research can only see only so much ahead. The real issue for me is how to best use that incremental knowledge to my best advantage. A 5-foot visibility range is better than no visibility at all. |
| Wow. The guy ... ( 1 year ago by isaacpv2) |
| Wow. The guy admitted he lied half the time, and you thank him for his "honesty about market research accuracy." I find this ironic. As a market researcher I condemn the dishonesty committed for personal gain. |
| The truth is that ... ( 2 months ago by PeelTower) |
| The truth is that market researchers are becoming redundant. Their skill set isn't the optimal set required for their intended purpose, ie adding value to companies. Science is the future and the time for management speak is fast running out. Most people have always had an aversion to those gobbledigook gurus who profess that which they rarely deliver: the ability to add value. |
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